Niraj Dawar: Tilt: Shifting Your Strategy from Products to Customers

Tilt: Shifting Your Strategy from Products to Customers


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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory--and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. "Upstream," product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found "downstream," where companies interact with customers in the marketplace.Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream--and achieving enduring competitive advantage.

Compiled, edited, and newly revised by Ralph Ellison s literary executor, John F. Callahan, this Modern Library Paperback Classic includes posthumously discovered reviews, criticism, and interviews, as well as the essay collections "Shadow and Act" (1964), hailed by Robert Penn Warren as a body of cogent and subtle commentary on the questions that focus on race, and "Going to the Territory" (1986), an exploration of literature and folklore, jazz and culture, and the nature and quality of lives that black Americans lead. Ralph Ellison, wrote Stanley Crouch, reached across race, religion, class and sex to make us all Americans. " A fresh look at visualization from the author of Visualize This Whether it's statistical charts, geographic maps, or the snappy graphical statistics you see on your favorite news sites, the art of data graphics or visualization is fast becoming a movement of Tilt: Shifting Your Strategy from Products to Customers download ebook pdf its own. In Data Points: Visualization That Means Something, author Nathan Yau presents an intriguing complement to his bestseller Visualize This, this time focusing on the graphics side of data analysis. Using examples from art, design, business, statistics, cartography, and online media, he explores both standard-and not so standard-concepts and ideas about illustrating data. * Shares intriguing ideas from Nathan Yau, author of Visualize This and creator of flowingdata.com, with over 66,000 subscribers * Focuses on visualization, data graphics that help viewers see trends and patterns they might not otherwise see in a table * Includes examples from the author's own illustrations, as well as from professionals in statistics, art, design, business, computer science, cartography, and more * Examines standard rules across all visualization applications, then explores when and where you can break those rules Create visualizations that register at all levels, with Data Points: Visualization That Means Something.


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Author: Niraj Dawar
Number of Pages: 240 pages
Published Date: 12 Nov 2013
Publisher: Harvard Business Review Press
Publication Country: United States
Language: English
ISBN: 9781422187173
Download Link: Click Here
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